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Título : La profesionalización del community manager: claves para una formación especializada de posgrado
Otros títulos : The professionalization of the community manager: keys to specialized graduate training
Autor : A profissionalização do community manager: chaves para uma formação especializada de pós graduação
Ortega Maldonado, Álvaro
Rendón López, Lina María
Ortega Carrillo, José Antonio
Palabras clave : Corporación Universitaria Lasallista
Comunicación Digital
Redes Sociales (Internet)
Comunicación en Mercadeo
Fecha de publicación : 2017
Editorial : Corporación Universitaria Lasallista
Citación : Revista Lasallista de Investigación Vol. 14 N. 1 2017
Resumen : This research shows an epistemological synthesis about the profile and functions of the community manager. Materials and methods. It was carried out from the critical analysis of a group of valuable opinions from academics and professionals. Relating it to the results of a qualitative study carried out on the academic program of 19 courses (mostly pursuing a master’s degree) offered mainly by Spanish universities for the specialization of such professionals. Results. This comparative analysis has made it possible to establish remarkable coincidences among profiles, work areas, and functions assigned to community managers by existing epistemological studies and the competences that are intended to be acquired in these formative graduate actions. Conclusion. In essence, the courses prepare hypermedia communication experts and their channels, creators of quality content and emotional impact to professionals, ubiquitous in a continuous state of analysis of audiences and of positioning studies.
URI : DOI:10.22507/rli.v14n1a19
http://hdl.handle.net/10567/1832
ISSN : 1794-4449
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